Head of Performance Marketing

Bark

,

London

,

Competitive

Bark is a fast-growing online service marketplace. We’re experiencing hockey-stick growth, have over 1 million customers and are profitable & cash generative.

We use cutting-edge technology and an extraordinarily talented team of people to solve an age-old problem; how to find the best available professional for any job, every time no matter what the need.

Bark is a dynamic, exciting, early stage business – but with the financial security of an established company – so you get all the benefits of working in a start-up environment (ownership, agility, responsibility and stimulation) without any of the worry.


About the role

We are looking for a Head of Performance Marketing to impact and shape all aspects of the performance channel with a high degree of strategic ownership. You’ll oversee the end-to-end management, strategy, delivery and optimisation with a marketing budget of over £10 million a year and ownership of a number of our most impactful marketing channels including search, display and affiliates. You’ll create bold online strategies that will deliver commercial results. We are looking for a strong leader who is prepared to roll their sleeves up and be hands on in driving change along with the gravitas to develop and coach our high performing performance team. We are growing fast and with a global presence we are in a unique position so if you enjoy a fast paced, test and learn approach and want to make impactful change then this role is for you.


  • Develop strategies and plans to drive both near-term performance as well as to build a foundation for healthy growth into the future
  • Identify and develop areas for growth in new and emerging channels, balancing risk and reward
  • Leverage regular reporting and tools to communicate performance to senior leadership on a weekly, monthly and quarterly basis, highlighting opportunities or trends for continuous improvement
  • Develop and execute day in and day out testing and learning plans to continuously optimize media investments
  • Oversee team management (internal, agencies, contractors) and tools. Responsible for setting budgets, defining objectives, monitoring workflow, identifying and filling resource gaps and implementing and refining processes as needed
  • Lead and develop a team of performance marketing specialists to deliver world class performance
  • Continually test and learn with new ideas, categories, geographies and channels to grow the business
  • Deliver financial targets

Required skills and experience

  • You are a premier digital marketer with 10+ years of relevant professional experience
  • Proven track record successfully managing a multi-million pound acquisition budget and taking a company through an intensive growth period
  • You have deep expertise in performance marketing, especially with Google and Facebook in addition to major performance marketing channels
  • You have a global lens to ensure all aspects of the overall brand strategy and site experience are optimized for best practices
  • You're a thoughtful, collaborative leader with strong communication skills and the ability to influence others
  • You love working with data and have strong analytical and quantitative skills
  • You are experienced in Google Analytics and have deep knowledge of tools across digital marketing channels (e.g. Google Ads, Microsoft Advertising, Facebook Advertising)
  • Excellent team and project management skills; proven ability to build, manage and scale a marketing team
  • You’ll be driven, ambitious, meticulous attention to detail and keen to grow with the company

Some of our benefits

  • Share options in a rapidly growing company whose founders have a proven track record
  • Private health insurance
  • Monthly socials and massive parties
  • Fully stocked kitchen and weekly team lunches
  • Be at the forefront of an industry with new and exciting problems to solve!
Apply now

Head of Performance Marketing

Bark

,

London

,

Competitive

Bark is a fast-growing online service marketplace. We’re experiencing hockey-stick growth, have over 1 million customers and are profitable & cash generative.

We use cutting-edge technology and an extraordinarily talented team of people to solve an age-old problem; how to find the best available professional for any job, every time no matter what the need.

Bark is a dynamic, exciting, early stage business – but with the financial security of an established company – so you get all the benefits of working in a start-up environment (ownership, agility, responsibility and stimulation) without any of the worry.


About the role

We are looking for a Head of Performance Marketing to impact and shape all aspects of the performance channel with a high degree of strategic ownership. You’ll oversee the end-to-end management, strategy, delivery and optimisation with a marketing budget of over £10 million a year and ownership of a number of our most impactful marketing channels including search, display and affiliates. You’ll create bold online strategies that will deliver commercial results. We are looking for a strong leader who is prepared to roll their sleeves up and be hands on in driving change along with the gravitas to develop and coach our high performing performance team. We are growing fast and with a global presence we are in a unique position so if you enjoy a fast paced, test and learn approach and want to make impactful change then this role is for you.


  • Develop strategies and plans to drive both near-term performance as well as to build a foundation for healthy growth into the future
  • Identify and develop areas for growth in new and emerging channels, balancing risk and reward
  • Leverage regular reporting and tools to communicate performance to senior leadership on a weekly, monthly and quarterly basis, highlighting opportunities or trends for continuous improvement
  • Develop and execute day in and day out testing and learning plans to continuously optimize media investments
  • Oversee team management (internal, agencies, contractors) and tools. Responsible for setting budgets, defining objectives, monitoring workflow, identifying and filling resource gaps and implementing and refining processes as needed
  • Lead and develop a team of performance marketing specialists to deliver world class performance
  • Continually test and learn with new ideas, categories, geographies and channels to grow the business
  • Deliver financial targets

Required skills and experience

  • You are a premier digital marketer with 10+ years of relevant professional experience
  • Proven track record successfully managing a multi-million pound acquisition budget and taking a company through an intensive growth period
  • You have deep expertise in performance marketing, especially with Google and Facebook in addition to major performance marketing channels
  • You have a global lens to ensure all aspects of the overall brand strategy and site experience are optimized for best practices
  • You're a thoughtful, collaborative leader with strong communication skills and the ability to influence others
  • You love working with data and have strong analytical and quantitative skills
  • You are experienced in Google Analytics and have deep knowledge of tools across digital marketing channels (e.g. Google Ads, Microsoft Advertising, Facebook Advertising)
  • Excellent team and project management skills; proven ability to build, manage and scale a marketing team
  • You’ll be driven, ambitious, meticulous attention to detail and keen to grow with the company

Some of our benefits

  • Share options in a rapidly growing company whose founders have a proven track record
  • Private health insurance
  • Monthly socials and massive parties
  • Fully stocked kitchen and weekly team lunches
  • Be at the forefront of an industry with new and exciting problems to solve!
Apply now

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