Acquisition Manager - Paid Search

Busuu

,

London

,

UK

Are you interested in languages, education and technology and want to work in one of the world's best EdTech startups? Then join us and be part of an ambitious and talented team that revolutionises how we learn languages.

About Us

Busuu is the app that makes learning a language easier for everyone and proves that learning a language must not be done in a classroom.

We are the world's largest language learning community with over 100 million users from 190 countries, growing at up to 50,000 new users per day. We make learning a language easy by combining AI-powered courses with instant feedback from our global community of native speakers and live tutoring from qualified teachers across the world.

If you are passionate about languages, want to work with smart, creative, energetic people and possess the initiative, confidence and good judgement to make independent decisions every day - then you are probably the perfect addition for our growing team.

Position Scope

We are looking for a highly skilled and analytical Acquisition Manager (Paid Search) to help scale up and drive our paid search marketing activity here at Busuu. You will play a key role in the strategy, day-to-day management and hands-on optimisation of our search channels to drive performance in line with ROI targets across mobile and web.

In terms of background, you will have exceptional knowledge of Google Ads and experience with other international search engines (e.g. Yandex and Baidu), experience with Apple Search Ads would also be a benefit. Directly reporting to the Acquisition Lead, you will play an integral part of a highly productive, effective and data-driven team working to deliver growth for Busuu and newly acquired Verbling across multiple international markets.

At Busuu things move fast. If you're competitive, want to work with smart, creative, energetic people and possess the initiative, confidence and good judgment to make independent decisions every day - then you're probably the perfect addition to our growing team.

What does Acquisition Manager do at Busuu:

  • Define our paid search strategy (Web and App) and optimise our channel mix according to CPA/ROI targets to drive efficiencies and scale
  • Thorough keyword research & analysis ensuring a broad mix of prospecting and brand related terms
  • Manage bids and budgets between countries and platforms to best achieve goals against company KPIs
  • Potentially manage our Apple Search Ads / Google App Install activity depending on experience level
  • Devise new experiments to find growth areas and own the schedule, backlog and
  • Launch new campaigns, including YouTube, GDN and any exploratory channels & markets

What we are looking for in an Acquisition Manager:

  • Extensive experience in performance marketing (especially paid search, from strategy to implementation and reporting)
  • Other channel experience to include Apple Search Ads and/or other app install campaigns is a plus
  • Extensive knowledge of the paid search marketing landscape, tools, vendors, and keen interest to keep track of new developments, especially for mobile / app
  • Passionate with CPA, ROI and driving efficiencies
  • Ideally you will have an advanced degree in a related field and experience working in a startup or a strong e-commerce B2C brand

In return we will ensure that you have:

  • Flexible working hours. If you prefer early starts, late finishes or the odd day working from home
  • Monthly & quarterly company team activities, Friday socials and other activities
  • Training budget, so you can learn more in your field, attend conferences and events that you find interesting
  • Perkbox subscription with a lot of great benefits in it
  • Weekly office yoga
  • Pension contributions
  • Enhanced maternity and paternity leave
  • A well-equipped London office with free breakfast, plenty of snacks, fresh fruit and free dinner of your choice if you need to stay late

What Happens Next

We aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around. The hiring process for Acquisition Manager are the following 4 steps:

  • CV application review - We will review it as quickly as possible and update on the next steps
  • Let's chat - Quick chat with our recruiter about your experience and the role
  • A video call - 40 min call with the hiring manager on the exercise feedback and the role
  • Meet the team

Apply now

Acquisition Manager - Paid Search

Busuu

,

London

,

UK

Are you interested in languages, education and technology and want to work in one of the world's best EdTech startups? Then join us and be part of an ambitious and talented team that revolutionises how we learn languages.

About Us

Busuu is the app that makes learning a language easier for everyone and proves that learning a language must not be done in a classroom.

We are the world's largest language learning community with over 100 million users from 190 countries, growing at up to 50,000 new users per day. We make learning a language easy by combining AI-powered courses with instant feedback from our global community of native speakers and live tutoring from qualified teachers across the world.

If you are passionate about languages, want to work with smart, creative, energetic people and possess the initiative, confidence and good judgement to make independent decisions every day - then you are probably the perfect addition for our growing team.

Position Scope

We are looking for a highly skilled and analytical Acquisition Manager (Paid Search) to help scale up and drive our paid search marketing activity here at Busuu. You will play a key role in the strategy, day-to-day management and hands-on optimisation of our search channels to drive performance in line with ROI targets across mobile and web.

In terms of background, you will have exceptional knowledge of Google Ads and experience with other international search engines (e.g. Yandex and Baidu), experience with Apple Search Ads would also be a benefit. Directly reporting to the Acquisition Lead, you will play an integral part of a highly productive, effective and data-driven team working to deliver growth for Busuu and newly acquired Verbling across multiple international markets.

At Busuu things move fast. If you're competitive, want to work with smart, creative, energetic people and possess the initiative, confidence and good judgment to make independent decisions every day - then you're probably the perfect addition to our growing team.

What does Acquisition Manager do at Busuu:

  • Define our paid search strategy (Web and App) and optimise our channel mix according to CPA/ROI targets to drive efficiencies and scale
  • Thorough keyword research & analysis ensuring a broad mix of prospecting and brand related terms
  • Manage bids and budgets between countries and platforms to best achieve goals against company KPIs
  • Potentially manage our Apple Search Ads / Google App Install activity depending on experience level
  • Devise new experiments to find growth areas and own the schedule, backlog and
  • Launch new campaigns, including YouTube, GDN and any exploratory channels & markets

What we are looking for in an Acquisition Manager:

  • Extensive experience in performance marketing (especially paid search, from strategy to implementation and reporting)
  • Other channel experience to include Apple Search Ads and/or other app install campaigns is a plus
  • Extensive knowledge of the paid search marketing landscape, tools, vendors, and keen interest to keep track of new developments, especially for mobile / app
  • Passionate with CPA, ROI and driving efficiencies
  • Ideally you will have an advanced degree in a related field and experience working in a startup or a strong e-commerce B2C brand

In return we will ensure that you have:

  • Flexible working hours. If you prefer early starts, late finishes or the odd day working from home
  • Monthly & quarterly company team activities, Friday socials and other activities
  • Training budget, so you can learn more in your field, attend conferences and events that you find interesting
  • Perkbox subscription with a lot of great benefits in it
  • Weekly office yoga
  • Pension contributions
  • Enhanced maternity and paternity leave
  • A well-equipped London office with free breakfast, plenty of snacks, fresh fruit and free dinner of your choice if you need to stay late

What Happens Next

We aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around. The hiring process for Acquisition Manager are the following 4 steps:

  • CV application review - We will review it as quickly as possible and update on the next steps
  • Let's chat - Quick chat with our recruiter about your experience and the role
  • A video call - 40 min call with the hiring manager on the exercise feedback and the role
  • Meet the team

Apply now

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