Head of Performance Marketing

Cuvva

,

London

,

UK

About Cuvva

At Cuvva we’re building insurance the way it should be.

No more lengthy forms. No more waiting on hold. No more ‘computer says no’ attitude.

We’ve gone back to basics to build products that actually work for the customer.

We are super focused on creating a friendly, simple and hassle-free customer experience.

Don’t just take our word for it - check out our website (https://www.cuvva.com), click on the speech bubble in the bottom right hand corner and chat to one of the team.


About the Cuvva Team

We're building a diverse team with different backgrounds, outlooks and experiences - made up of people who share our values.

We’re shaping the future of insurance. So we don’t cut corners. We try to do the right thing, even when that makes life more difficult for us.

We’ll speak up when we have an idea - but we know when to let go and get behind something else.

And we’re comfortable giving and receiving honest feedback, and trying new ways of doing things. It’s the Cuvva way. ✨

If you need any adjustments or support while you’re applying to Cuvva, no worries. Just let us know at careers@cuvva.com.


The Role

We are looking for a superstar marketing operations veteran to build out and lead our new performance marketing team. You will have a strong mobile-first track record and be responsible for the growth and optimisation of our performance marketing activity. This will include building the strategy as well our attribution capabilities. You will be responsible for ensuring we are collecting rich marketing data to accurately measure our performance, make actionable insights available to stakeholders.


You will ensure that all our marketing analytical solutions are relevant, value adding and actionable. You will also work closely with other business functions including Data, Finance and Product on cross-functional initiatives to drive data driven change.

You will provide thought leadership in how we can effectively use data to improve how we communicate and engage our customers or prospects. As part of this you will play an active role in building new data-driven solutions.


Equality

We’re committed to ensuring that everyone has a fair chance to join Cuvva, whatever your background. We will always treat your application in a fair and equal manner.


Requirements

  • +7 years’ experience in performance marketing analytics at a mobile-first company with direct experience of building out and managing teams
  • Developed advanced measurement solutions including test / control measurement, econometrics and attribution modelling and leading the transition from last click to multi touch attribution
  • Own the marketing data and analytics road-map ensuring we are progressing towards a complete and accurate data model which can be actioned across the function
  • Own and evolve our marketing reporting suite ensuring it valuable and actioned across central and local teams
  • Provide expertise and thought leadership on strategy, measurement and optimisation solutions for the marketing team
  • Ability to translate complex analysis into actionable insights and working with a range of stakeholders to ensure they value and use these insights
  • Good working knowledge of one or more performance marketing channels
  • You have worked as a performance marketer in a previous life


Benefits

The team benefits include:

Working in our (dog friendly 🐕❤️) offices in Shoreditch

Monthly team outings (karaoke, go-karting, bowling, comedy night!)

Regular team lunches

Personal development budget

Professional training budget

Brand new MacBook

Cycle to work scheme

33 days of holiday a year (inc. UK public holidays)

Coaching from Sanctus providing you with a safe space to talk and support your mental health

Significant savings on your insurance 💸


Compensation

£80,000 - £95,000

Apply now

Head of Performance Marketing

Cuvva

,

London

,

UK

About Cuvva

At Cuvva we’re building insurance the way it should be.

No more lengthy forms. No more waiting on hold. No more ‘computer says no’ attitude.

We’ve gone back to basics to build products that actually work for the customer.

We are super focused on creating a friendly, simple and hassle-free customer experience.

Don’t just take our word for it - check out our website (https://www.cuvva.com), click on the speech bubble in the bottom right hand corner and chat to one of the team.


About the Cuvva Team

We're building a diverse team with different backgrounds, outlooks and experiences - made up of people who share our values.

We’re shaping the future of insurance. So we don’t cut corners. We try to do the right thing, even when that makes life more difficult for us.

We’ll speak up when we have an idea - but we know when to let go and get behind something else.

And we’re comfortable giving and receiving honest feedback, and trying new ways of doing things. It’s the Cuvva way. ✨

If you need any adjustments or support while you’re applying to Cuvva, no worries. Just let us know at careers@cuvva.com.


The Role

We are looking for a superstar marketing operations veteran to build out and lead our new performance marketing team. You will have a strong mobile-first track record and be responsible for the growth and optimisation of our performance marketing activity. This will include building the strategy as well our attribution capabilities. You will be responsible for ensuring we are collecting rich marketing data to accurately measure our performance, make actionable insights available to stakeholders.


You will ensure that all our marketing analytical solutions are relevant, value adding and actionable. You will also work closely with other business functions including Data, Finance and Product on cross-functional initiatives to drive data driven change.

You will provide thought leadership in how we can effectively use data to improve how we communicate and engage our customers or prospects. As part of this you will play an active role in building new data-driven solutions.


Equality

We’re committed to ensuring that everyone has a fair chance to join Cuvva, whatever your background. We will always treat your application in a fair and equal manner.


Requirements

  • +7 years’ experience in performance marketing analytics at a mobile-first company with direct experience of building out and managing teams
  • Developed advanced measurement solutions including test / control measurement, econometrics and attribution modelling and leading the transition from last click to multi touch attribution
  • Own the marketing data and analytics road-map ensuring we are progressing towards a complete and accurate data model which can be actioned across the function
  • Own and evolve our marketing reporting suite ensuring it valuable and actioned across central and local teams
  • Provide expertise and thought leadership on strategy, measurement and optimisation solutions for the marketing team
  • Ability to translate complex analysis into actionable insights and working with a range of stakeholders to ensure they value and use these insights
  • Good working knowledge of one or more performance marketing channels
  • You have worked as a performance marketer in a previous life


Benefits

The team benefits include:

Working in our (dog friendly 🐕❤️) offices in Shoreditch

Monthly team outings (karaoke, go-karting, bowling, comedy night!)

Regular team lunches

Personal development budget

Professional training budget

Brand new MacBook

Cycle to work scheme

33 days of holiday a year (inc. UK public holidays)

Coaching from Sanctus providing you with a safe space to talk and support your mental health

Significant savings on your insurance 💸


Compensation

£80,000 - £95,000

Apply now

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