Programmatic Analyst

Disney

,

London

,

UK

We are looking for a Programmatic Analyst to join our Europe and Africa Disney Media Sales and Brand Partnerships team. This is a permanent opportunity, based in our EMEA head office in Hammersmith, London.

The successful candidate should be a Programmatic advertising specialist that can add their knowledge and acumen to new digital operations group, which has been formed to support an experienced and diverse set of multi- platform sales people.

The principal responsibility of the Programmatic Analyst is to manage the SSP platforms and relationships with all the various agencies and tech partners.

The Programmatic Analyst will work to maximise programmatic ad revenue across web and app, display and video, on and off-platform, while creating a vibrant programmatic marketplace with best in class campaign performance and yield. Working with their manager to develop and implement the digital sales strategy for the division.

The role requires a dynamic problem-solver, who possess a strong digital background, preferably with expertise from other digital publishers and/or related tech platforms. Strong analytical skills are a must, with proficiency in maths and statistics, and the ability to navigate large amounts of advertising and revenue data and communicating this data in a sales organisation.

Responsibilities

Internal

  • Monitor yield across the Disney platforms and provide recommendations to programmatic partners, campaign optimisation and sales teams to boost performance and up sell opportunities
  • Work with Ad Operations, Sales, Finance and other internal departments to provide excellent customer service in support of our clients and revenue goals
  • Provide accurate weekly revenue forecasts to be shared with the sale teams and finance
  • Generate comprehensive data insight, cross platform, to be presented back to clients/direct sales team to boost performance and up sell opportunities
  • Manage the SSP platforms and relationships with the necessary account teams
  • Audience tracking and daily revenue reports
  • Accurate forecasting with reports to line manager
  • Identify new prospects based on spending trends
  • Generating in depth analytics reports to identify meaningful business trends
  • Work alongside the direct sales team to provide requested reports on spend patterns
  • Close working relationship with Ad Operations especially around GAM and SSP Priorities
  • Data Management Platform (DMP) learn and understand the Disney structure and become an internal expert
  • Input into long-term commercial projects such as native advertising solutions, viewability projects, sports rights acquisitions etc
  • Work with programmatic director and Ad Ops in vetting, implementing, testing and reviewing new programmatic solutions


External

  • Contact relevant trading desks to discuss deal delivery and any optimisation opportunities
  • Attend agency & trade desks meetings with direct sales team to add programmatic expertise and valuable insights
  • Develop proposals and monitor client performance post sale
  • Follow up on miscellaneous leads (New vendor checks)


Experience and Skills

  • Strong programmatic knowledge and relationship with the key Agency Trade Desks
  • Multi-platform digital sales experience is essential
  • DMP, DSP and SSP experience
  • Advanced working knowledge of Google Ad Manager and the query tool
  • Digital/programmatic Sales Experience essential
  • Knowledge of DMP, DSP and SSP platform architecture and behavioural targeting a plus
  • Proven analytical and quantative skills with a creative problem-solving mindset
  • Excel/Pivot tables/PowerPoint skills with the ability to analyse, summarise and manipulate large volumes of data.
  • Knowledge of Disney/ESPN/Fox & NatGeo, the network of sites and apps
  • Ability to communicate effectively and to initiate projects
  • Ability to remain focused on KPI achievement and meeting deadlines in the midst of rapid market change
Apply now

Programmatic Analyst

Disney

,

London

,

UK

We are looking for a Programmatic Analyst to join our Europe and Africa Disney Media Sales and Brand Partnerships team. This is a permanent opportunity, based in our EMEA head office in Hammersmith, London.

The successful candidate should be a Programmatic advertising specialist that can add their knowledge and acumen to new digital operations group, which has been formed to support an experienced and diverse set of multi- platform sales people.

The principal responsibility of the Programmatic Analyst is to manage the SSP platforms and relationships with all the various agencies and tech partners.

The Programmatic Analyst will work to maximise programmatic ad revenue across web and app, display and video, on and off-platform, while creating a vibrant programmatic marketplace with best in class campaign performance and yield. Working with their manager to develop and implement the digital sales strategy for the division.

The role requires a dynamic problem-solver, who possess a strong digital background, preferably with expertise from other digital publishers and/or related tech platforms. Strong analytical skills are a must, with proficiency in maths and statistics, and the ability to navigate large amounts of advertising and revenue data and communicating this data in a sales organisation.

Responsibilities

Internal

  • Monitor yield across the Disney platforms and provide recommendations to programmatic partners, campaign optimisation and sales teams to boost performance and up sell opportunities
  • Work with Ad Operations, Sales, Finance and other internal departments to provide excellent customer service in support of our clients and revenue goals
  • Provide accurate weekly revenue forecasts to be shared with the sale teams and finance
  • Generate comprehensive data insight, cross platform, to be presented back to clients/direct sales team to boost performance and up sell opportunities
  • Manage the SSP platforms and relationships with the necessary account teams
  • Audience tracking and daily revenue reports
  • Accurate forecasting with reports to line manager
  • Identify new prospects based on spending trends
  • Generating in depth analytics reports to identify meaningful business trends
  • Work alongside the direct sales team to provide requested reports on spend patterns
  • Close working relationship with Ad Operations especially around GAM and SSP Priorities
  • Data Management Platform (DMP) learn and understand the Disney structure and become an internal expert
  • Input into long-term commercial projects such as native advertising solutions, viewability projects, sports rights acquisitions etc
  • Work with programmatic director and Ad Ops in vetting, implementing, testing and reviewing new programmatic solutions


External

  • Contact relevant trading desks to discuss deal delivery and any optimisation opportunities
  • Attend agency & trade desks meetings with direct sales team to add programmatic expertise and valuable insights
  • Develop proposals and monitor client performance post sale
  • Follow up on miscellaneous leads (New vendor checks)


Experience and Skills

  • Strong programmatic knowledge and relationship with the key Agency Trade Desks
  • Multi-platform digital sales experience is essential
  • DMP, DSP and SSP experience
  • Advanced working knowledge of Google Ad Manager and the query tool
  • Digital/programmatic Sales Experience essential
  • Knowledge of DMP, DSP and SSP platform architecture and behavioural targeting a plus
  • Proven analytical and quantative skills with a creative problem-solving mindset
  • Excel/Pivot tables/PowerPoint skills with the ability to analyse, summarise and manipulate large volumes of data.
  • Knowledge of Disney/ESPN/Fox & NatGeo, the network of sites and apps
  • Ability to communicate effectively and to initiate projects
  • Ability to remain focused on KPI achievement and meeting deadlines in the midst of rapid market change
Apply now

Newsletter

Get weekly job update emails
delivered to your inbox!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Featured Jobs 🔥