Paid Search Manager

Livi

,

London

,

LIVI is Europe’s leading digital healthcare company backed by top tier investors including Accel and Index Ventures. Join us in our mission to build better and more accessible healthcare. We’re on a mission to build better and more accessible healthcare by providing digital and seamless digi-physical services that gives patients the best possible health care experience, regardless of location. Our headquarters are located in Stockholm but we’re expanding internationally, with live operations already in Norway, France and the UK.

The Paid Search Manager will be responsible for the delivery of best practice execution & integration across Paid Search (PPC) for our key markets and help to drive the development of best practice and profitability in this key growth business area.

The role requires someone with experience working across both PPC (Google) especially around Universal app campaigns and a proven record of delivering against both direct response - performance targets and brand targets.

This role would suit someone who can work with internal stakeholders, speak confidently about search ads and App campaigns (both Apple and Google search ads ).

Main responsibilities :

  • Proactively manage & develop search campaigns for our App. In-depth skills to create best strategies on the platform to enable target achievement
  • Identify opportunities to help improve profitability of our biddable campaigns across markets
  • Accurately forecast and determine budgets across integrated, multi-channel campaigns
  • Ensure the smooth running and consistent delivery of search and related online campaigns
  • Set up and manage PPC accounts across multiple search engines incl. Google & Bing.
  • Ensure all search activity conducted is being optimised effectively, utilising relevant search management, analytics and third-party tracking solutions
  • Management of tracking, analysis and insights for all campaigns - deliver weekly reports to markets and follow-up on optimisation
  • Weekly & Monthly internal and stakeholder reporting.
  • Monitor executive workload, ensuring it is organised in an effective and efficient way and that market needs are being met

Skills required :

  • Proven experience in managing large budgets / PPC campaigns - atleast 5+ years
  • Effective management and delivery of campaigns - on time and within budget
  • Very strong analytical capabilities, experience with tracking platforms would be desirable
  • Managing multiple campaigns concurrently on a daily basis & forming plans for future campaigns
  • Integrating digital media touchpoints with wider campaigns
  • Responsible for best-practice development of biddable media campaigns
  • Build and develop strong positive working relationships with key internal stakeholders
  • Work closely with the Performance Director to develop the Paid Search proposition across the organisation. Mentor junior team members (best practice, stakeholder management, presentation skills)
  • Ensure internal processes are effective and adhered to with error limitation

Apply now

Paid Search Manager

Livi

,

London

,

LIVI is Europe’s leading digital healthcare company backed by top tier investors including Accel and Index Ventures. Join us in our mission to build better and more accessible healthcare. We’re on a mission to build better and more accessible healthcare by providing digital and seamless digi-physical services that gives patients the best possible health care experience, regardless of location. Our headquarters are located in Stockholm but we’re expanding internationally, with live operations already in Norway, France and the UK.

The Paid Search Manager will be responsible for the delivery of best practice execution & integration across Paid Search (PPC) for our key markets and help to drive the development of best practice and profitability in this key growth business area.

The role requires someone with experience working across both PPC (Google) especially around Universal app campaigns and a proven record of delivering against both direct response - performance targets and brand targets.

This role would suit someone who can work with internal stakeholders, speak confidently about search ads and App campaigns (both Apple and Google search ads ).

Main responsibilities :

  • Proactively manage & develop search campaigns for our App. In-depth skills to create best strategies on the platform to enable target achievement
  • Identify opportunities to help improve profitability of our biddable campaigns across markets
  • Accurately forecast and determine budgets across integrated, multi-channel campaigns
  • Ensure the smooth running and consistent delivery of search and related online campaigns
  • Set up and manage PPC accounts across multiple search engines incl. Google & Bing.
  • Ensure all search activity conducted is being optimised effectively, utilising relevant search management, analytics and third-party tracking solutions
  • Management of tracking, analysis and insights for all campaigns - deliver weekly reports to markets and follow-up on optimisation
  • Weekly & Monthly internal and stakeholder reporting.
  • Monitor executive workload, ensuring it is organised in an effective and efficient way and that market needs are being met

Skills required :

  • Proven experience in managing large budgets / PPC campaigns - atleast 5+ years
  • Effective management and delivery of campaigns - on time and within budget
  • Very strong analytical capabilities, experience with tracking platforms would be desirable
  • Managing multiple campaigns concurrently on a daily basis & forming plans for future campaigns
  • Integrating digital media touchpoints with wider campaigns
  • Responsible for best-practice development of biddable media campaigns
  • Build and develop strong positive working relationships with key internal stakeholders
  • Work closely with the Performance Director to develop the Paid Search proposition across the organisation. Mentor junior team members (best practice, stakeholder management, presentation skills)
  • Ensure internal processes are effective and adhered to with error limitation

Apply now

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