Global Performance Marketing Specialist

Luno

,

London

,

The world is changing.

We all want something different.

At Luno, we see you as individuals.

Together, we are upgrading the world of work to unleash the potential within and empower you to become the best possible version of yourself.

Upgrading the entire planet to a new financial system is a challenge of epic proportions. Like the first moon landing, it requires a special kind of people working together with unusual skill, focus and determination. We’re changing the world, and to do so, well we need the best team on board for our mission. In short, to achieve our goals, we need rockstars. As simple as that.

A little about us

  • We make it safe and easy to buy, store and learn about cryptocurrencies like Bitcoin and Ethereum.
  • We currently have over 3 million customers across 40 countries.
  • We are series B funded, backed by Balderton Capital and the Naspers Group.
  • Our platform has processed over 8 billion dollars.
  • We’re proud to be one of the world’s most international cryptocurrency teams from 26 different nationalities — working across South Africa, Indonesia, the United Kingdom, Malaysia, Nigeria and Singapore.

The role in a nutshell

We are looking for a Performance Marketing Specialist to help scale the business's performance marketing activities across our various channels and markets. Both hands on and strategic in nature you will be tasked with helping the business drive as an effective return as possible with its ad spend by applying optimal targeting, messaging and bidding to the most effective performance marketing channels available to you. You will also assist our front end teams with insights and strategies for conversion rate optimisation. You will be part of Devon’s team, meet him here.

Your mission will involve:

  • Working with the performance marketing team to launch and optimise campaigns across Google search, Display and Youtube.
  • Manage a portfolio of performance accounts marketing to audiences across Europe, Africa and Asia
  • Work with the performance marketing team to launch and optimise paid social campaigns across Facebook, Twitter and Quora.
  • Work with the content and design teams to ensure your channels are running enticing and engaging creative and copy.
  • Monitor and optimise budgets and bidding structures for optimal ROI.
  • Track KPIs and producing channel specific reports.

The ideal Lunaut, will have:

  • Experience working within paid media channels such as Adwords and Facebook
  • Knowledge of SEO and digital marketing concepts.
  • A strong analytical mindset with a working knowledge of analytics tools such as Google Analytics, Data Studio, Excel/Google Sheets and Looker being beneficial.
  • A passion for behavioural economics and understanding the drivers behind human decision making.
  • A strong sense of responsibility when managing budgets.
  • Google Adwords and Facebook Blueprint certificationare a bonus.

In your first 6 months, you will:

  • Conduct research and testing to understand the business's target market and consumer demographics and apply this knowledge through creative targeting and data led look-alike audiences.
  • Build out detailed audience segments by country to improve efficiency and be able to hit targeted CPA’s.

Life at Luno

If you’re looking to work on something truly global and disruptive with a forward-thinking and ambitious team that highly values diversity, teamwork, and the continuous quest for excellence, then this is an opportunity for you..

  • You'll be able to continuously upskill yourself with access to free online learning via Udemy, an international teaching marketplace with over 100000 courses from Harvard and other leading providers +  share knowledge with your peers.
  • Visit our mothership in Cape Town for onboarding and our annual company offsite - we fly in everyone around the globe to Luno’s birth town to brainstorm and celebrate our successes.
  • We'll take good care of your appetite with free lunch from Monday to Thursday.
  • Generous maternity / paternity and even (yes, you are reading it correctly) paw-ternity for your furry friend..
  • Annual Inspiration Day.. like that pottery course you’ve always been meaning to do!
  • Work with a diverse team of hardworking, ambitious and friendly people on something that will truly revolutionise the financial world.
  • We are a social bunch of people, therefore we have quarterly activities and drinks Fridays for whoever wants to join!

We are an equal opportunity employer and value diversity at our company. We do not negatively discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Please provide a cover letter in addition to your resume.

Apply now

Global Performance Marketing Specialist

Luno

,

London

,

The world is changing.

We all want something different.

At Luno, we see you as individuals.

Together, we are upgrading the world of work to unleash the potential within and empower you to become the best possible version of yourself.

Upgrading the entire planet to a new financial system is a challenge of epic proportions. Like the first moon landing, it requires a special kind of people working together with unusual skill, focus and determination. We’re changing the world, and to do so, well we need the best team on board for our mission. In short, to achieve our goals, we need rockstars. As simple as that.

A little about us

  • We make it safe and easy to buy, store and learn about cryptocurrencies like Bitcoin and Ethereum.
  • We currently have over 3 million customers across 40 countries.
  • We are series B funded, backed by Balderton Capital and the Naspers Group.
  • Our platform has processed over 8 billion dollars.
  • We’re proud to be one of the world’s most international cryptocurrency teams from 26 different nationalities — working across South Africa, Indonesia, the United Kingdom, Malaysia, Nigeria and Singapore.

The role in a nutshell

We are looking for a Performance Marketing Specialist to help scale the business's performance marketing activities across our various channels and markets. Both hands on and strategic in nature you will be tasked with helping the business drive as an effective return as possible with its ad spend by applying optimal targeting, messaging and bidding to the most effective performance marketing channels available to you. You will also assist our front end teams with insights and strategies for conversion rate optimisation. You will be part of Devon’s team, meet him here.

Your mission will involve:

  • Working with the performance marketing team to launch and optimise campaigns across Google search, Display and Youtube.
  • Manage a portfolio of performance accounts marketing to audiences across Europe, Africa and Asia
  • Work with the performance marketing team to launch and optimise paid social campaigns across Facebook, Twitter and Quora.
  • Work with the content and design teams to ensure your channels are running enticing and engaging creative and copy.
  • Monitor and optimise budgets and bidding structures for optimal ROI.
  • Track KPIs and producing channel specific reports.

The ideal Lunaut, will have:

  • Experience working within paid media channels such as Adwords and Facebook
  • Knowledge of SEO and digital marketing concepts.
  • A strong analytical mindset with a working knowledge of analytics tools such as Google Analytics, Data Studio, Excel/Google Sheets and Looker being beneficial.
  • A passion for behavioural economics and understanding the drivers behind human decision making.
  • A strong sense of responsibility when managing budgets.
  • Google Adwords and Facebook Blueprint certificationare a bonus.

In your first 6 months, you will:

  • Conduct research and testing to understand the business's target market and consumer demographics and apply this knowledge through creative targeting and data led look-alike audiences.
  • Build out detailed audience segments by country to improve efficiency and be able to hit targeted CPA’s.

Life at Luno

If you’re looking to work on something truly global and disruptive with a forward-thinking and ambitious team that highly values diversity, teamwork, and the continuous quest for excellence, then this is an opportunity for you..

  • You'll be able to continuously upskill yourself with access to free online learning via Udemy, an international teaching marketplace with over 100000 courses from Harvard and other leading providers +  share knowledge with your peers.
  • Visit our mothership in Cape Town for onboarding and our annual company offsite - we fly in everyone around the globe to Luno’s birth town to brainstorm and celebrate our successes.
  • We'll take good care of your appetite with free lunch from Monday to Thursday.
  • Generous maternity / paternity and even (yes, you are reading it correctly) paw-ternity for your furry friend..
  • Annual Inspiration Day.. like that pottery course you’ve always been meaning to do!
  • Work with a diverse team of hardworking, ambitious and friendly people on something that will truly revolutionise the financial world.
  • We are a social bunch of people, therefore we have quarterly activities and drinks Fridays for whoever wants to join!

We are an equal opportunity employer and value diversity at our company. We do not negatively discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Please provide a cover letter in addition to your resume.

Apply now

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