Seeing as there are many different aspects and roles in Pay Per Click (PPC) advertising, it can be an exciting field to work in and offers a lot of learning opportunities for those just starting out.
Whether you’re a new graduate or looking for a PPC executive or PPC manager position, there are several things you need to consider when applying for work. While the salary and additional benefits are important, it’s worth taking a look beyond a bank balance.
Below we outline some of the other factors that you should consider before applying for PPC jobs.
As with any job, you should aim to work in a field that you enjoy. PPC advertising is utilised across countless industries so you can switch very easily if you want to. While the subject matter may change, the roles involved in the job remain mostly the same regardless of the industry.
When looking for your next PPC job, choose an industry, brand, or product that you’re passionate about. Not only will this ensure greater job satisfaction, allowing you to walk away with a sense of accomplishment after a long day of work, but it will ensure that you increase your chances of getting similar or better opportunities in the future.
With that said, scoring your “dream job” right off the bat is not always realistic. If this is the case for you, there are still many ways to get experience and skills in your areas of interest while working in a different division. This may be done through short-courses, volunteer work, or consulting. In fact, these might be the stepping stones on the journey to your desired promotion.
Having experience in various channels such as Paid Search, Paid Social or Programmatic advertising will build and enhance your skillset. This will allow you to efficiently work on many different types of tasks.
Familiarity with various channels places you in a position to be a mentor and trainer for new employees, once you have been in the company for a while. The ability to know how to operate different channels is a much sought-after characteristic when company recruiters are looking for potential employees.
When searching for PPC jobs, try to make sure that there are multiple channels that you can learn to use. Although getting the hang of multiple channels may be quite a tedious process, it is a sure way to broaden the horizon of job opportunities for you in the future.
Possibly one of the most important factors about a job is the company culture. The way in which other employees within the company experience their work is likely to be similar to how your working experience will be there.
As such, it is important to observe employee behaviours of the company you are interested in. Do they enjoy working for the company and with each other? Do they feel that their work is valued and that they are advancing in their experience and skills?
Something like a “company culture” or “atmosphere” can be tricky to figure out (especially from an outsider perspective). However, there are many factors that can provide some insight into this. Indicators of the culture could include the answers to questions relating to team-building events, flexible hours, and feedback reports.
Be sure to know the kind of company you would like to work for (and not work for) and ensure that your company of interest aligns with this.
The number one factor that affects a company's culture is your experience with your colleagues and mentors. These are the people who you will most likely be spending up to 8 hours a day with, so you want there to be a promising synergy.
If you can, it is a good idea to chat or meet some of them in the interview process. This will give an insight into group dynamics and further your understanding of the company culture. Observe all interactions including email correspondence - whether they are courteous and timeously often says a lot.
When noting certain occurrences, constantly ask yourself if these are the type of people you can see yourself working well with.
It’s also important to look further up the ladder. For you to be able to grow in your profession, it is essential that you have good mentors. Check if there will be senior employees available to mentor you when you first enter the working environment.
It’s vital to look for members in the industry who inspire you. These are the people who will help shape you into the industry expert or employee you strive to become.
It’s important to do research and ask about the potential growth opportunities within a company. Besides the salary increase and other perks that come with being promoted, there is also a sense of appreciation and pride. A promotion indicates an acknowledgement of your growth in both your knowledge and capabilities in the workplace.
Room for growth is also important in terms of gaining necessary experience over time to become more qualified. This is paramount if you are considering staying and investing your time and energy in the company for the long-term.
A practical way to do this may be to research some of the workers within the company and see how many years they were in certain positions before being promoted.
In the modern world, most of our time is spent working. So even though these are some of the most important things to consider when searching for a job, there are so many more.
Ultimately, it all boils down to job satisfaction. Do you feel satisfied with the kind of work you’re producing and the people you’re producing it with? Are you satisfied with the opportunities and mentors available and your personal growth that will incur?
These are the questions that you should be asking when looking for your next PPC role.