Hey Digital we’re currently on the path to becoming the number one SaaS specific paid marketing agency in the world. We work with a wide range of VC backed and bootstrapped SaaS companies from all over the world - helping them drive more trial signups, demo bookings and closed won revenue.

We’re looking to add an experienced paid media specialist to our team due to recent company growth and would love to hear from you if you’re looking for a new challenge and want to be part of something special.

We’ve been a completely remote company since the beginning and love to provide our team with plenty of opportunities to grow. Whether that’s through building out your own team, supporting you with content creation or maybe helping you work towards some of your personal goals - we’ve got you covered.

We’re looking for someone who takes complete ownership over everything they do and is always looking for ways to improve and approach their day to day in sometimes unconventional ways. If you’re looking to carve your own path, we could be the perfect company for you.

Paid Media Specialist

As a paid media specialist your role is to drive trial signups, demo bookings and closed won revenue for our clients by building out and managing their paid advertising campaigns across a variety of platforms. You’ll also be focused on managing and continuing to build upon already successful relationships with these clients.

Responsibilities

Daily

• Plan, create and build new campaigns for our clients across a variety of platforms.
• Review the performance of campaigns across multiple channels and optimize frequently. You should always be seeking ways to improve account performance and efficiency.
• Write high quality, conversion focussed ad copy for all clients.
• Communicate clearly with our design team, providing any briefs or updates required for advertising creative or landing pages.
• Be available inside of our slack to keep communication flow going with both our own team and our clients.

Weekly

• Lead weekly or  bi-weekly client update calls and build strong personal relationships with them.
• Be present on new client onboarding calls.
• Be present on our own weekly team call  to keep accountable to your KPI’s, discuss client account strategy and move projects forward.
• Plan and execute on new ideas and experiments that you feel will help drive better results for our clients.
• Work with our operations team to be constantly improving on our own systems and processes to improve client delivery.

Monthly

• Prepare monthly reporting for our clients.
• Lead a monthly internal status update covering performance of all our client accounts that you are managing.
• Own and achieve the individual OKR’s that you have been set each and every month.
• Own and achieve the paid media team’s contribution to company OKR’s each month.

Quarterly

• Own and achieve the individual OKR’s that you have been set each quarter.
• Own and achieve the paid media team’s contribution to company OKR’s each quarter.
• Review and assess past quarter’s client performance, document the results and build a plan for next quarter.

Requirements

• Must have previously worked in an agency role or had experience managing multiple ads accounts at the same time.
• Experience in managing campaigns for SaaS companies.
• Highly capable of writing high quality advertising copy.
• Capable of managing and keeping on top of your own tasks inside our project management dashboard.
• You must be an extremely organized individual.
• You must have a no exceptions attitude for hitting deadlines and take complete ownership of everything that you do.

How To Apply

Please send your up to date CV/Resume to hey@goheydigital.com along with some information outlining why you feel you'd be a good fit for this role and why you're interested in working with us. Bonus points for creativity - we LOVE to receive loom videos...

Maven is the leading women's and family healthcare company. Named the #1 Most Innovative Company in Health by Fast Company in 2020, Maven advances women's health, family planning, and diversity in the workforce by empowering parents to plan or start a family while growing their careers. Employers love Maven because it helps lower their healthcare costs while improving their ability to attract and retain women and working parents. Founded in 2014 by Katherine Ryder, Maven has raised $88MM, and is backed by Icon Ventures, Sequoia Capital, Oak HC/FT, Spring Mountain Capital, Female Founders Fund, Harmony Partners, and individual strategic investors Reese Witherspoon, Mindy Kaling, Natalie Portman, and Anne Wojcicki.

Maven is looking for a data-driven, Growth Marketing Manager to drive the creation, execution and analysis of our lead generation efforts to build our B2B pipeline and accelerate revenue growth. You will partner closely with our Marketing and Sales organizations to fill our inbound funnel through both digital and traditional channels, as well AMB campaign tactics to target strategic accounts.

As The Marketing Operations Manager, You Will

• Own the creation and execution of our demand generation programs to drive inbound leads across multiple channels
• Manage all channels for lead acquisition, including email, SEM, SEO, paid social, display, direct mail and referral
• Collaborate cross-functionally with our content, events and partnership teams to support lead generation efforts
• Partner with sales, product and marketing to create engaging content to drive top of the funnel leads
• Set metrics to measure channel effectiveness and continually optimize paid efforts in order to prioritize spend efficiently
• Continually test and learn, recommend new channels, acquisition approaches and A/B tests
• Analyze data to prove ROI and manage dashboards/reports to track campaign success

We're Looking For You To Bring

• 4-5 years of marketing experience driving demand generations programs for B2B
• Deep understanding of performance metrics (CPM, CMI, CPA, CPC, CPL & LTV)
• Experience with Hubspot and Salesforce preferred
• Experience with website analytics, SEO/SEM, landing page optimization
• Experience in a highly analytical role
• Execution oriented mindset - with the humility, drive, and scrappiness to get it done
• Ability to multi-task in a high-volume, fast-paced and entrepreneurial environment without sacrificing attention to detail

Benefits & Perks

Maven employees are united in their quest to improve the health and well-being of women and their families in our community. We seek to empower all of our team members to fulfill that mission and reach their full potential regardless of function, geography or experience level. That's why we invest in our employees, who are our most important asset in achieving our mission. To that end, we offer:

• Choice of great medical, dental, and vision insurance plan options, including a plan for which the premium for employees is 100% covered by Maven
• 401(k) plan
• Unlimited paid time off
• Free One Medical membership
• Monthly stipend for your choice of wellness benefits
• Pre-tax commuter benefits
• 12 weeks parental leave and 2 weeks flexible time upon return
• Annual professional development stipend
• Access to the Maven platform service and free Maven appointments for employees, family & friends
• Weekly team lunches and bagel breakfasts
• Bottomless office snacks and regular happy hours
• Annual company offsite
• 1 month paid sabbatical after 5 years

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This is a remote position - Alice's headquarters in NYC are currently closed due to COVID-19.

ALICE RAISES THE PAY OF WORKING AMERICANS

Alice raises the take-home pay of working Americans. 156 million employees in the US are spending more and more of their budget on healthcare, childcare, and commuting. Alice uses software to add money to people's paychecks when they spend on everyday items that are pretax eligible—with no forms, no math, no acronyms. When employers connect Alice to their payroll system, their workers keep more of what they rightfully earn, without any more work from HR.

We're a bright, diverse, and dedicated team solving hard problems. Our day-to-day work crosses cultures we are passionate about —venture backed-tech, government and regulators, employers and business owners, local communities, and working people. We take great pride in having team members from a diverse set of backgrounds.

About This Role

We're looking for a growth marketer to join our team and own the way our customers feel about Alice. More than just a digital marketer, you will shape the Alice voice into engaging messaging that leads to tangible benefits in the lives of everyday people.

Specifically, You Will

• Create and deploy Alice's unique voice across multiple channels (email, SMS, direct mail, and more)
• Develop and deploy engagement campaigns that increase employee utilization rates with our product
• Partner closely with Customer Success, Product, and Sales to identify and drive initiatives to increase customer engagement
• Own and manage the full lifecycle of employee and employer communications for periodic informational updates
• Contribute heavily to the product messaging and positioning both on-site and in sales, onboarding, and product marketing materials
• Own key marketing metrics and report out on progress and health to the broader team
• Create an actionable framework for testing and measuring marketing success and execute on it continually

WORK CONTEXT

You'll get to work directly with our repeat entrepreneur founders and the rest of the Alice team. Our team has experience from awesome places like Adobe, DigitalOcean, and Lending Tree. We're backed by notable investors like Bain Capital, Notation Capital, and Trinity Ventures.

Alice will make sure that you have what you need to do your job with excellence, including...

• A fully remote team
• A positive and supportive team that is committed to mutual growth, development, and practicing excellence.
• Health insurance - we pay the vast majority of the monthly cost.
• A 401(k) system.
• The best pretax spending software under the sun, i.e. Alice, which will put money into your paychecks for commuting and another pretax eligible spending.
• A generous vacation day policy to take the time they need for self-care & personal life.

THE PERFECT FIT

You'll be a great fit for this role at Alice if:

• Our mission lights you up
• You want to have a large impact on the Company that you work
• You are a passionate marketer with 3+ years in demonstrated success in customer activation
• You have prior experience with marketing automation software such as Customer.io, Marketo, etc.
• You have experience crafting emails with HTML and CSS, bonus points for prior SMS marketing
• You naturally use clean, clear communication when speaking and when writing.
• You've worked in an early stage startup - ideally FinTech or HRTech - and loved the fast pace
• You are action-oriented, execute quickly, and know when to switch between strategy and tactics
• You're digitally savvy, especially on the latest tools and tricks of digital marketing tools and trends.

‍

To keep up with our rapid growth in the new markets, SEMrush is looking for experienced and motivated individuals to join our expanding team!

Responsibilities:

• Post and customize advertising campaigns on Facebook;
• Analyse traffic efficiency, advertising campaigns, keywords, audience;
• Optimize for targets (CAC, ROI, revenue etc.);
• Work with web analytic systems, create reports for the team and other stakeholders;
• Collaborate with other marketing teams to improve current results.

Job requirements:

• Equivalent working experience in the paid traffic field;
• Strong verbal and written English skills (Upper-intermediate level is a must);
• Ability to track and estimate traffic (Google Analytics, Google BigQuery and other systems);
• Experience with online advertising and analytics automation systems;
• Ability to create a correct reports about achieved results;
• Strong analytical skills;
• Excellent time management skills, with the ability to prioritize and multitask, and work under shifting deadlines in a fast-paced environment

Benefits

• The perfect way for your professional development and to acquire new skills
• Exclusive access to our data, our knowledge, our product
• Comfortable and cosy office near Moskovskie vorota subway station
• Flexible working day start (Between 9.00 and 12.00 am) with 5 working days (Monday-Friday)
• Paid Holidays
• Corporate education (trainings, seminars, conferences)
• Friendly employees
• Monthly corporate events
• Fitness compensation
• Medical insurance

It is the policy of SEMrush to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.